Released on: July 7, 2008, 3:21 am

Press Release Author: Garry Edgell/Rupiz Xpress

Industry: Marketing

Press Release Summary: A recent survey by Direct Magazine registers an increase of
10% from 2007, in the usage of e-mail marketing by direct marketers. The upward
surge in the popularity and the efficiency of e-mail marketing continues unhindered.


Press Release Body: A recent survey conducted by Direct Magazine reports that
contacting prospects through e-mail is fast becoming the most desired medium
employed by the direct marketers. According to the report, over 70% marketers
confirmed contacting customers via e-mail. This indicates a striking 10% rise from
2007. More than half of the direct marketers indicated their intention of boosting
their email budgets for the approaching year.

Even then, this development is not an alarm signaling the end of snail mail. If not
as popular, snail mail continues to be utilized as an accompaniment for marketing
strategies. The report details that 66% of direct marketers still harness snail mail
as a supplement to e-mail. This is a 4% decrease from 2007. The report also records
that 59% of direct marketers also use snail mail to reach sales prospects.

Meenakshi Wali Business Development Head and Co- founder Rupiz Media states that,
"E-mail marketing, far from being a spent force, has yet again reinforced its
utility as an important marketing device." She further adds that, "It is all set to
further grow in terms of influence in marketing." href=\"http://www.rupizxpress.com\">E-mail marketing will continue opening newer
avenues for various businesses interested in expanding their customer base.

Rupiz Media is a premier online marketing firm providing services in SEM and
business application software development and their network strives to provide
perfect business platform for global merchants, offering them a bouquet of benefits.

According to the report, 37% of the marketing companies are prepared to spend more
on mail to customers in 2009. Also 39% plan to expend on mail to prospects. Apart
from snail mail and e-mail, search marketing is also fast speeding up as a favoured
marketing device. The statistics reveal that 39% of the direct marketers are also
focusing on search marketing.

Marketers searching for lucrative product sales are being drawn to email marketing
which helps in establishing a direct response system with the customers.


Company Details:
Rupiz Xpress is one of the fastest growing href=\"http://www.rupizxpress.com\">E-mail marketing firms that dispenses its
expertise to build result oriented e-mail campaigns for its clients worldover.

Web Site: http://www.rupizxpress.com/

Contact Details: Rupiz Xpress
H - 23,
Sector - 63
Noida (U.P), 201301
India
Phone: +91-120-4216962
marketing@rupizxperss.com